Pastas Romero / Package Redesign.

Packaging. Redesign. 2018.

Feature on —

Pastas Romero is a packaging redesign project. The project focuses on the improvement of the packaging from the ecodesign and redesigning its image to provide consistency with the new values of the company. The main objective was to improve the paper pouch, eliminating all the plastic and solving the transport options, storage and conservation by the consumer. The redesign of the packaging image has as a concept the representation of minimalism, modernity and ecology. Therefore, the design focuses on simple shapes that represent each type of pasta, in addition to the redesign of the brand, giving it a fresher air. The patterns are built on a solid grid that allows the company to continue generating more depending on the types of pasta they want to market.